Grow A Small Business With The Principle Of Disruptive Innovation ...

Harvard professor Clayton Christensen coined the term to describe the disruptive innovation, ?a process by which a product or service based initially in simple applications at the bottom of the market and then moves steadily up the market, with the time displacing established competitors. ? Examples of disruptive innovation is a telephone (disruptor) to move the phone line.

There has never been a better time to be a disruptive innovation. If you have a good idea, barriers to entry are falling. Business innovations such as outsourcing and crowdsourcing allow cheap access to technology development, marketing resources and administrative support. You do not need great resources to invest in employees to perform business functions for you ? you can design the graphics business, developing an iPhone application or outsourcing your IT function by using a new business model.

At the same time, large companies have never been more vulnerable. A new survey by Right Management, the consulting arm of Human Resources staff group, found that an astonishing 84% of employees plan on looking for new jobs in 2012. This is not surprising, considering how large companies have laid off employees, reduced salaries and eliminated benefits for 4 years. Do you think this 84% ??is focused on providing innovation and exceptional customer service to customers of their employers? I guess they are not and that their customers are ripe for harvest nimble competitors, especially disruptive innovators.

Small businesses are focused on providing innovative solutions to customer problems are in a good position to take business monolith companies, especially in the smaller end of the market. While large companies customer facing employees to focus on domestic politics and avoid the next round of layoffs, small business owners can focus on providing excellent service and resolve customer problems efficiently and economically.

A good example of disruptive innovators are HubSpot, marketing automation software provider based in Cambridge, MA. Formed in 2006 by MIT graduate Darmesh Shah and venture capitalists Brian Halligan, HubSpot start your business, providing end to end software solutions for Internet marketing for small businesses, a market that is served before entering them. Five years later, HubSpot has grown to be the number 33 on the Inc. 500 list (# 2 for the software vendor.) As is often the disruptive innovation, luxury HubSpot movement in the enterprise market.

Small businesses that use technology like yours HubSpot inbound marketing can be found by the buyer and earn the right to have a conversation with them. When prospects see that you have the ability, determination and drive to solve their problems, you will win your share of the business.

So cheer up my friends ? an innovative disturbing!

No related posts.

nick swisher jaco san jose sharks humber perfect game ufc 145 fight card ufc145 chimpanzee